Blog

Why Move to Mobile-First Design?

Decision Time!

  • 15 December 2021
  • Number of views: 45
Why Move to Mobile-First Design?

Why is it that Epoch Online now often chooses a mobile-first design over responsive design? What’s the difference, and why even care? The mobile-first design approach isn’t an idea we simply brewed up one morning hyped up when drinking caffeinated coffee (though we do like our coffee). It’s actually because we pay attention to both, stats and the familiar 80/20 Rule.

Here, the 80/20 Rule states that if 80% of your target audience uses desktops, then stick with responsive design. But if 80% lean toward mobile phones, then use a mobile-first design. Decisions, decisions. Here’s a discerning tip: Do you know that 52.64% of the total Internet traffic is driven by mobile phones, and Zenith Media predicts that number to soon rise to 75%?  But if your users are split in using both desktop and mobile—then what?

Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

  • 11 August 2021
  • Number of views: 507
Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

Multimedia: Images & Video

  • 9 May 2019
  • Number of views: 1286

An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marketing campaign, it is important to stay up-to-date on trends, and image marketing is one of the biggest trends.

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