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Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

It’s typically measured with a customer survey that asks the customer, “How likely are you to recommend this business to a friend or colleague?” Customers rate your company on a scale from 0-10. Your NPS is calculated by subtracting the Detractors from the Promoters.

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