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QR Codes are Fun!

What type of QR Codes can I create?

  • 11 May 2021
  • Number of views: 994
QR Codes are Fun!

There are so many ways you can successfully use QR Codes. You may choose from URL, vCard, Plain Text, Email, SMS, Twitter, WiFi, Van Wraps, and even Bitcoin. 

Data Access Governance Best Practices - Part 1 of 2

Data Access Management

  • 15 April 2021
  • Number of views: 558
Data Access Governance Best Practices - Part 1 of 2

Mounting a good defense requires understanding the offense. When it comes to data access, file permissions and systems and network configurations, it consists of the following: 
 

  1.  Common Sense and Concern
  2.  Hard Work (just doing it)
  3.  Knowledge (basic and advanced)
  4.  Consistent Review

Regardless, everyone should be engaged and concerned, and it really does take everyone. Note: Most security problems and issues start with the network and inside the network with local network users (employees and management - in other words, you).  

The parts of a QR Code!

A.K.A the Anatomy of a QR Code...

  • 17 March 2021
  • Number of views: 884
The parts of a QR Code!

It’s the 90s and you have just ejected your video cassette, leaving the square TV screen in a state of static white noise. Visually, that is what comes to mind when some people look at the QR Code. A complex matrix of black and white squares. Though looking like a pixelated image, each one of those squares is actually a marker serving a greater function in the information-sharing capabilities of the Code.

The Crazy Things We Hear!

Say What? Zero 0% spent on marketing and advertising...

  • 11 February 2021
  • Number of views: 768
The Crazy Things We Hear!

The following is part of a conversation with a potential client. The business is successful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

The average advertising budget

how does it breakdown?

  • 1 January 2021
  • Number of views: 1205
The average advertising budget

In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets. 

Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.

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