SEO has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data really is, what it’s for, and how and when to implement structured data for SEO purposes. A survey carried out last year by Bing found that only 17% of marketers are using (or were planning to use) Schema.org structured data markup.
We at Epoch Online will introduce you to the basics that everyone needs to know to create and provide the visualations and analytics pertaining to your business data, regardless the type. Plus, you can sign up for Microsoft Power BI for free.
When it comes to search engine optimization (SEO), it's very important that you get your website and Interent related copy written so that it's relevant to your customer's audience's needs. Keep in mind a search engine (SE) like Google, Bing and Yahoo as well as directories should be considered an audience too. Come join us to learn the basics of copy writing for both your customer and your digitial audiences including Google, Yahoo, Bing and more.
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