When coaching businesses in Faulkner County, Arkansas including Conway, AR; Vilonia, AR; Greenbrier, AR; Morrilton, AR; Russellville, AR; and more about Search Engine Optimation (aka SEO) or what we refer to as, "First Page Search Engine Positioning," we are frequently asked the questions, "Are Citations and online directories important and do they really matter?" The answer is a resounding YES! Unfortunately, a staggering 9 out of 10 local businesses do not have accurate or, for that matter, any information at all in the top 10-20 business directories. Why does is matter? The primary reason: Proper Directory Presence = A More Visible Business and More Customers.
An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marketing campaign, it is important to stay up-to-date on trends, and image marketing is one of the biggest trends.
FREE Webinar: What is Structured Data and Why is it Important? Did someone say Free Marketing?
SEO has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data really is, what it’s for, and how and when to implement structured data for Free marketing.