Your business reputation is important. Google, Facebook, Google Maps, Yelp, and many more social media sites, online directories, and other platforms often think they themselves should be the host of your reputation—for all the world to see and use regarding decisions about your business.
I know firsthand the many frustrations of building a business—they can be complex, challenging, even frustrating. For example, even one bad “Yahoo” review and subsequent comments can lower your rating or present you as a “one-star” provider. It can happen. And when it gets noticed, one quick view of that one star and you’re passed over.
But we also know of many businesses that have been around for years are doing things right. How? They are ready to address such posts—all posts, actually. So, stay on top of the social media platforms that encourage reviews. No longer are the days when you can ignore someone posting inaccurate and irrelevant opinions and, in some cases, outright lies. And if you turn off the ability of readers to respond, you could lose the opportunity for them to communicate in a way of interest also to others and potentially miss out on critical, helpful feedback.
Copywriting for Both Your Audience and the Search Engines like Google, Yahoo, and Bing
When it comes to search engine optimization (SEO), it's very important that you get your website and Internet related copy written so that it's relevant to your customer's audience's needs. Keep in mind a search engine (SE) like Google, Bing, and Yahoo as well as directories should be considered an audience too. Come join us to learn the basics of copywriting for both your customer and your digital audiences including Google, Yahoo, Bing, and more.
FREE Webinar: Internet Copywriting — The Basics for Search Engine Optimization (SEO)
FREE Webinar: What is Structured Data and Why is it Important? Did someone say Free Marketing?
It's an old Topic; yet, it's still a hot Topic. Search Engine Optimiation (SEO) has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for Free marketing.
Free Webinar - Microsoft Graph and Delve
What you can do with them and why do they matter?
Come join us to discover the features and functionality of Microsoft Graph and Delve. Learn how you can leverage Microsoft Office 365 to build applications and workflows that help you "do more with less", securely and optimally, especially if you have Office 365 already deployed and being used.