Your business reputation is important. Google, Facebook, Google Maps, Yelp, and many more social media sites, online directories, and other platforms often think they themselves should be the host of your reputation—for all the world to see and use regarding decisions about your business.
I know firsthand the many frustrations of building a business—they can be complex, challenging, even frustrating. For example, even one bad “Yahoo” review and subsequent comments can lower your rating or present you as a “one-star” provider. It can happen. And when it gets noticed, one quick view of that one star and you’re passed over.
But we also know of many businesses that have been around for years are doing things right. How? They are ready to address such posts—all posts, actually. So, stay on top of the social media platforms that encourage reviews. No longer are the days when you can ignore someone posting inaccurate and irrelevant opinions and, in some cases, outright lies. And if you turn off the ability of readers to respond, you could lose the opportunity for them to communicate in a way of interest also to others and potentially miss out on critical, helpful feedback.
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