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October 26, 2001

PRESS RELEASE

Tanyard Springs Launches Innovative Website

Morrilton, AR - October 26, 2001 - A website in today's economy needs to do more than advertise. A website should be an important business tool with more functionality beyond conventional advertising. With this in mind, Tanyard Springs and Epoch Online are proud to announce the launch of http://www.TanyardSprings.com, a comprehensive presentation of the rustic beauty of the Tanyard Springs resort on the web.

The website features detailed descriptions of all Tanyard Springs amenities. Each of their thirteen cabins is described in depth with a photo gallery and list of important features highlighting their intimate wilderness charm. The Tanyard House and Conference Center are similarly detailed, with an emphasis on their more modern applications and functions.

More than just a virtual billboard, TanyardSprings.com also functions as an internal management application. The website has features designed for use by Tanyard Springs employees to further extend their public relations capabilities. Tanyard Springs employees, after talking with a prospective guest via telephone, can enter customer demographics, interests, notes, and an evaluation of the call. The data can then be used to take a more active role in cabin occupancy, thus improving the overall business of Tanyard Springs.

Keeping connected to the customer is an important aspect of any Internet presence. TanyardSprings.com offers a free newsletter to any visitor interested in the services of Tanyard Springs. Users can submit their email addresses and be entered into a database for future updates, special offers, and more. This not only allows customers to stay informed, but also gives Tanyard Springs the opportunity to capture important demographic data for better marketing.

After less than a month of operation, over 200 prospective guests have signed up at TanyardSprings.com. This volume of interest means increased occupancy and profit for Tanyard Springs, as well as an exponential increase in consumer awareness. In addition, the process makes advertising and marketing much less expensive while better targeting guest demographics. Projections indicate that nearly 5,000 sales leads are possible over a twelve month period.

Epoch Online is a privately owned company located in North Little Rock, Arkansas. First incorporated in 1993, Epoch Online provides business technology services and solutions to Fortune 1000 companies and mid-size companies across the nation. Epoch Online specializes in web-based solutions focused on business enhancement through database functionality.

For information: http://www.TanyardSprings.com
Contact:
Phone: (501) 907-7500

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