Well over 100 million Americans are regular users of one or more social networks like Facebook, Twitter, LinkedIn, and so on. Obviously these can provide invaluable opportunites to build relationships with new and existing clientele. Whether you are a veteran user or newcomer to this broad and varied landscape, Epoch Online can help you chart an effective course for your business or organization. We keep up with the very latest trends and technologies, and we're ready to put them to work for you.
Without doubt, a large percentage of your present and potential customers are using the Facebook social network. This presents opportunities you simply must take advantage of, and we can help you do that.
Business Facebook Page: We'll help you set up a Facebook account specifically for your business, one that is designed to attract current and potential clients and create multiple lines of communication with them.
Facebook Advertising: Facebook offers some relatively inexpensive but highly-targeted advertising solutions. We can help you decide if any are appropriate for your business, and if so employ them in the most effective way possible.
Facebook Integration: We'll integrate all of your Internet marketing efforts, making sure your website, Twitter account, Facebook page, and any other social networking acounts are reinforcing and supporting each other.
As you certainly know, Twitter is creating tremendous buzz these days. Its popularity and widespread presence make it almost necessary for you to incorporate it into your marketing plan. We can show you some ways to do that and help you use this popular system to attract potential patients.
- Account Profile
We'll help you set up an account specifically for your business and configure it to present the image you want to project. Visitors to your Twitter page will see which Twitter accounts you are "following," and it's important to choose those that reflect the right image.
- "Tweet" Content
We'll provide you with some content and help you generate engaging messages of your own that can reinforce relationships with your existing customers as well as attract new ones. As you probably know, Twitter allows you to post short messages (140 typing characters) that will be received by anyone who is "following" your account.
- Twitter Promotion
We'll employ a variety of techniques to entice your existing and potential clients to follow your account, opening another line of communication to them for free. Twitter supplies a number of tools like "Follow Buttons," "Widgets," and "Tweet Buttons" that we can configure for your website and Facebook pages to attract followers and build relationships.
- Twitter Monitoring
We will watch Twitter for any mention of your business by other users and suggest any necessary responses. You can "re-tweet" or repost messages sent by others to all of your followers, allowing you to publish spontaneous testimonials for your business.
What is Twitter?
Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information.
On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them. Twitter users subscribe to your messages by following your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to.
When you combine messages that are quick to write, easy to read, public, opt-in, and accessible anywhere, you have a powerful, real-time way of communicating.
What does Twitter do for businesses?
As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company. Often, there is already a conversation about your business happening on Twitter.
Another of the most popular sites on the Intenet, YouTube offers a number of ways to positively influence your current and potential clients. Epoch Online can show you how to take advantage of these opportunities.
Customized Channels: Epoch Online can help you create your own YouTube channel, a kind of homepage you can use to attract visitors, communicate your message and enhance your image. In addition to your profile, it will promote all the videos you have uploaded to YouTube yourself as well as any other videos you have designated as "favorites." We'll show you how to use these tools to maximum advantage:
- Locate potential customers with subject tags and video titles
- Attract prospects and customers from other social media sites
- Display customized profile and contact information
- Sign up friends and subscribers
- Send bulletins to update them on your activities
- Build loyalty with recommendations and referrals to interesting videos
- Post and promote your own customized videos
Custom Videos: Video offers you one of the most persuasive ways to communicate your message. While some businesses will benefit from the investment in professionally produced media, it has been proven over and over that simple, inexpensive, self-produced video can be just as effective. Either way, YouTube can save your business what is usually the greatest cost of video promotion -- distribution. You won't need tapes, discs, packaging, or postage because YouTube allows you to distribute your video content to the widest possible audience for free.
Media Ads: With good reason, media sites like YouTube and Hulu are among the most popular tools of national brand-name advertisers, but they can also be used very effectively to promote local businesses on limited budgets. We can show you how to use something as simple as an offshoot of Google AdWords to "sponsor " videos that are popular with your local potential customers. It doesn't require any video prooduction of your own, and it won't bust your budget. It can, however, put your business in front of the people you most want to reach. Let us show you how.
Just a couple of years ago, MySpace was the most popular social network, the pioneer of this new kind of online environment. Now in disarray and steadily falling behind its competitors, the network has just been purchased by a group hoping to chart a new direction to regain its lost predominance. It remains to be seen what changes they make or whether they succeed, but MySpace still entertains 30 to 40 million unique U.S. visitors a month and still has value as a marketing tool. That's why you need an expert consultant like Epoch Online to follow and interpret the changes in this fluid environment so we can provide you with timely advice and cost-effective strategy.
The new Google Plus social and business network is absolutely the most exciting and potentially important new community on the Internet. It offers a multitude of opportunities to boost your business, and as it grows in popularity (which it most certainly will) it could become the most valuable resource you have. However, it is crucial that you get established on Google Plus NOW. The first businesses to establish a presence there will automatically get the edge on their competitors in a particular industry or profession and in a particular locale. That's why you need the knowledge and expertise of Epoch Online to guide you.
Advertising: Google Plus will be integrated with existing Google advertising products like AdWords and Google Places. However, both will operate differently in the new environment. Google Plus will be strongly oriented to geographic location, and Google Places will be directly incorporated into standard network features like local business reviews and Google maps. AdWords will offer specific options for Google Plus, but the system will downplay keyword searches and focus instead on preferences specified in user profiles and "likes."
Features: Google Plus will offer all the business features of Facebook plus a whole set of additional features and services:
1. Meeting on Google Plus: This feature will provide one of the most attractive and effective ways to interface with consumers and business partners. It will be an invaluable tool for most businesses.
2. Documents Sharing on Google Plus: Use this feature to communicate more effectively with customers and partners.
3. Business Reviews: Google Plus offers a very business friendly review tool that is designed to limit biased and unfairly critical responses.
4. Multiple Sharing Functions: Google Plus offers a variety of ways for associates, friends, partners, leads, and customers to interact with your business including "circles (categorized groups)," "sparks" (conversation topics), and "hangouts" (group or shared video conferencing).
5. Full Mobile Integration: Google Plus is already incorporated into Android and will soon be fully functional on I-Phone. More new apps are being developed everyday.
Business Page: Your Google Plus business page will be the hub around which all the features, friends, and partners are gathered. It will not only be your point of presence and main tool on Google Plus itself, but it will influence your search ranking on Google Search and your position in business directories and other online resources. The sooner you establish a professionally optimized presence here, the more prominent your position will be. Do not wait for your competitors to get the early foothold. Let Epoch Online put you our front to stay.
LinkedIn is universally accepted as the primary online tool for professional networking. As such, it not only offers your company an invaluable resource for locating, evaluating, and communicating with potential employees, but it also gives you access to a vast community of businesspeople and professionals for both marketing opportunities and reference and research.
Advertising: Similar to Google AdWords, LinkedIn Ads is a self-service system that allows users to create their own ads and target them for very narrowly defined business and professional audiences. Unlike AdWords, LinkedIn Ads has a minimum bid of $2.00 for pay-per-click ads (PPC or CPC) and also offers a cost-per-impression (CPM) option. Because of its concentration of business and professional people, LinkedIn may offer the most cost-effective way to reach an upscale, business-oriented market, and Epoch Online can help you get the most from this important resource.
Reference and Research: In addition to its obvious recruiting capabilities, LinkedIn offers some other useful features. Information seekers may pose questions to the community at large and receive responses from members (who are identified by name). Users may also create and post polls to gauge opinions on any topic of interest.
Company Profiles: Companies may create a profile page that provides details about its structure, management, job opportunities, and other general information as well as list its products and services. LinkedIn members can "recommend" a company or specific products or services and also post reviews.
Epoch Online can show you how to use LinkedIn for business-to-business communication, marketing, and promotion. Let's get started today.