The Advantages Of Pay-Per-Click (PPC) Advertising
Search-engine marketing can target high-value leads better than any other form of
advertising because it reaches people who are actively pursuing the products or
services you offer. A professionally managed pay-per-click (PPC) campaign can be
the most productive and cost-effective form of search marketing because it provides
almost total control over every aspect of the process.
Unlike other forms of advertsing, PPC campaigns offer instant results. We can start
generating leads immediately, increase or decrease them whenever you want and even
cut them off completely at a moment's notice.
You have total control over the amount you spend. You can set hard limits that cannot
be exceeded and then adjust them at any time. You can set different limits for different
searches to put your money where it earns the greatest return.
Your listing can appear in the search results for any words or phrases you wish.
Choose terms that describe your goods and services and locate the people who want
You determine where your listings appear in the search results. You can be at the
top of the page for one keyword and in the middle for another depending on how each
one performs for you.
Time & Place
You can specify when and where your listings are displayed. You can limit them to
specific parts of the country and certain times of day so that you only pay to reach
the people you want.
The bottom line is that PPC ads are guaranteed to produce leads, and we can help
you control who, when, how many, and for what cost to get you the maximum return.
Epoch Online's Professional PPC Management Will Maximize Your ROI
Although PPC campaigns can be extremely productive, if not managed properly they
can also very quickly become a losing proposition. Unfortunately, few companies
can justify or afford full-time trained personnel, and too many consultants rely
on automated systems that don't easily respond to the unique needs of their clients.
That's why Epoch Online's combination of sophisticated technology and personal service
offers you the greatest performance for the least expense.
We Will Develop a Custom Campaign Just for You
Although we've learned some basic principles and common techniques that work in
most cases, we never fit our clients to a standard approach. Instead we adapt proven
methods and repurpose winning strategies to suit your needs.
We'll Provide Unrivaled Expertise and Experience
Your campaign will be managed by our highly trained search-marketing professionals.
We have been working with PPC systems for years, and we continue expanding our skills
and knowledge through seminars, white papers, and training. We are keeping up with
the very latest trends and technology in search marketing so we can tailor the most
efficient and effective strategy for you.
We'll Lower Your Cost Per Lead
We will add hard work to our knowledge and experience to generate more leads per
dollar. We'll create and test multiple ads to produce the best clickthrough rates.
By increasing the popularity of the ads, we can get higher positions with lower
bids, reducing your cost per click. We'll locate the most productive referrals by
determining the best time of day to display your ads, and we'll develop unique ad
groups for each keyword to get the optimum performance from your campaign.
We'll Go Beyond the Search Pages to Produce Leads That Convert
When you attract new prospects to your website, it should be designed to motivate
them to take some predefined action that forms the next step in converting these
raw leads to customers. Whether you want them to give you their contact information,
to call you on the phone, or even to place an order online, we will help prompt
their action by coordinating the content of your site with the ads that direct people
to it. As needed, we'll design special "landing pages" for particular ads to present
exactly the right message for the leads it attracts. We'll employ sophisticated
tracking systems that will measure the performance of each ad and the conversion
rate of its landing page to help us adjust and refine each element for the optimum
You'll Have Direct Access to Expert Support
We have a highly-trained support staff on hand during office hours. To request minor
changes or report simple problems, you can send an email to our support box, and
we'll produce a work order and resolve it quickly. For more complicated issues,
you can call our direct line and we will connect you with the person best able to
You'll Know Exactly How Your Campaign is Performing
There will be no mystery about the effectiveness of your PPC campaign. We will provide
you with regular, comprehensive reports that detail its success with objective,
measurable data. You will also be able to access the tracking system directly and
view real-time data or create your own custom reports. One of the many advantages
of search marketing is that every event is recorded, so there is no guesswork involved.
You will see what's working and what isn't, how much it costs, and what you're getting