Like most specialized fields, Internet advertising has its own set of technical terms which can confuse or even mislead the unintiated. So we're offering a brief explanation of some of the basics to help you navigation the solutions and offers you are presented.
Internet advertisements can be classified in two ways: (1) the way their cost is calculated, and (2) the way the ads are presented or displayed. In this first section, we'll examine the two most common display formats for Internet advertising.
Banner or "display" ads most resemble traditional ads in print mediums like magazines, newspapers, billboards, and so on. Banner ads generally consist of one or more graphic elements and some text copy. Most viewers readily identify this familiar format as an advertisment although it can be disguised as something else. For example, so-called "trick banners" are designed to look like an error message or some other type of dialog box from a program on the user's computer. Fortunately, legitimate businesses rarely use this kind of deception. The banner format was the earliest type of Internet advertising, and it is still widely used in a variety of forms.
Media sites like YouTube and Hulu are among the most popular on the Internet. Although these are a favorite tool of national brand-name advertisers, they can also be used very effectively to promote local businesses on limited budgets. We can show you how to use something as simple as an offshoot of Google AdWords to "sponsor " videos that are popular with your local potential customers. It doesn't require any video prooduction of your own, and it won't bust your budget. It can, however, put your business in front of the people you most want to reach. Let us show you how.