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MARKETING ANALYTICS


Analytics

Nowadays, your Web site should be an integral part of your business strategy, and you need to understand what it is doing and not doing for you. It is no longer enough just to record how many visitors hit your site or how much bandwidth they use. You need data that can help you make decisions, data that will only come from a full-featured analytics solution. Epoch Online can supply, install, and train you on a system that will help you answer a number of crucial questions:

  • Why do people come to my site, and why do they leave?
  • Do they find what they are looking for?
  • Which parts of my site most interest them, and which parts push them away?
  • What sites send me my best and most valuable customers?
  • Which market segments are responding to my marketing message? Which ones aren't?
  • What was the ROI of my last internet, TV, radio, or newspaper ad campaign?
  • What marketing medium or approach is earning me the best ROI?
  • What search keywords should I bid on? How much should I bid? Which ads performed the best?
  • Are my visitors satisfied with my site's security measures?
  • Do people understand how to use my site? Are some parts confusing them?
  • What changes do I need to make to increase profitability?

The raw data you need to answer these questions is already being captured by your server logs; however, you need an analytics package to help you isolate, organize, and interpret the meaningful information. Epoch Online can help you implement the software package and services that suit your needs and budget.


Google Analytics

For smaller businesses, the free Google Analytics program can provide features and functions once available only in expensive commercial applications. Epoch Online can help you install and configure Google Analytics to take full advantage of its capabilities. We can also show you how to combine it with other components like Google Website Optimizer and Google AdWords to gain an edge on your competition. Epoch Online works closely with Google product managers and engineers to stay abreast of their latest developments. We are constantly testing and evaluating new systems so that we can provide you with technology that is both up to date and reliable.






SmarterStats

With the SmarterStats package you can access straightforward, informative, and useful reports without needing a great deal of training or technical knowledge. This solid, economically-priced analyzer is perfect for small and mid-sized companies whose management team doesn't have the time or resources to become data specialists. Its simple but powerful interface will make you an instant expert and give you the information you need to make profitable decisions.







Webtrends

The WebTrends Analytics suite offers the most comprehensive and sophisticated solution available today. As a web-based system, it makes no processing or space demands on your servers and is accessible from any computer on the Internet. The Web Trends suite analyzes both server logs and campaign tags and can be configured in a vast number of ways to interpret the data and produce the reports that larger businesses need. As an approved reseller, Epoch Online has the resources, experience, and skill to fully support this product for any size operation.




Analytics

Strategic Analysis: What to Measure and How to Measure It

Every business is different, and we can help you determine the role your Web Site needs to play in your overall plan and establish the metrics that will accurately measure its success. We know what questions to ask and how to leverage the answers:

  • Do you have ecommerce?   If so, do you host your own cart or use a third-party system?
  • Do you have more than one domain or subdomain and can you track and coordinate the data for each?
  • Does your site have its own search tool, and is your analytics package able to analyze its performance?
  • Are you tagging and tracking all your marketing campaigns? Can you identify and segregate all sources of traffic?
  • Can you distinguish "real" visitors from dummy traffic like your own employees or affiliates?

Once we know what you have and where you want to go, we can determine the most affordable, cost-effective system to take you there.

Installation and Configuration: Getting it Right

Industry audits reveal that up to 60% of analytic systems are installed improperly or incompletely. You can't make good business decisions with bad data. Our professionally certified, highly-trained staff will ensure that your system will be properly set up and fine-tuned for your application. We believe in doing things right, and we know what we are doing.

Training and Leading: Fulfilling the Promise

Epoch Online will work with your staff to make sure they understand both the software and its importance. We'll not only teach you how to extract useful data, we'll show you how to use that data to energize and expand your business. This crucial step will make the difference between a business expense and an investment in your future, one that will pay for itself many times over.